October 23, 2021
It has been said that Nicholas Assef’s negotiating style is very tenacious. That’s because he strives to employ innovative thinking to assist his clients to make their dreams come true. One innovation comes with his tendency to base clients’ investment strategies on “game theory.” He believes that employing such techniques makes him better able to provide the best advice and counsel to his clients.

It’s apparently worked, given that he now has a long and varied career that covers more than a quarter century. In that time, Nicholas Assef has proven himself to be one of the most dynamic and persuasive mergers and acquisitions investment bankers anywhere, but especially in the Australian and South East Asian markets. The founder of Lincoln Crowne & Company Pty. Limited, Nick’s approach to investment advice is based on his vast experience in a number of financial disciplines, especially mergers and acquisition and joint ventures, but including many more. He started this journey with an extensive education. He studied at Harvard Business School, the University of Rochester, Bond University Law School and the University of Technology Sydney. It is that education that he believes provided him with the knowledge he now employs as an exceptional negotiator.
July 19, 2018
Given the reality that his clients could easily go anywhere else for basic services, it is obvious that Nick Assef intends to provide their clients with far more than the same deal-making experience they can get elsewhere. He is proud to provide clients with thoughtful commercial and financial judgment and clear independent advice. The companies that seek out Nick Assef receive the best service possible for their situation. Client expect him to engage in negotiation tactics and strategies that are unique and special, and Nick Assef likes to use them, including some strategies based on "game theory,“ which seems to get the best possible results for clients.

Overall, Nick Assef’s main purpose is to bring clients the best results for them. That’s he is seen as a great negotiator and his firm, Lincoln Crowne and Company, is seen as far more than a prominent investment firm. Largely, this is due to his ability to recruit a team made up of some of the best talent anywhere. Nick Assef himself is know as one of the most dynamic and persuasive mergers and acquisitions investment bankers anywhere in the world, and he’s capable of dealing with anything.